old glutton

10.24.2007

CFL Packaging


The blister packaging that has become so prevalent in compact fluorescent light packaging irks me. It is a step in the right direction to change all of your lights to compact fluorescent bulbs, however a step in the wrong direction to buy them in an oversized acetate blister pack. What ever happened to the simple, space efficient, recycled, corrugated sleeve? I realize that the more substantial packages probably helped Wal-Mart hit its goal to sell 100 million of these, but is there no better way to package/display these? I hope that the bulb manufacturers go back to the cardboard sleeve packaging once these become the standard choice for consumers.


Update 07.30.09: A student from Art Center College of Design, my alma mater, came up with a brilliant new package idea for GE CFLs. The design, by Kevin Kwok, stacks beautifully, has a simple color-coding system, and is printed on pcw (post consumer waste) cardboard. Kevin has even designed them as self mailers for a proposed recycling program. Huge, huge improvement. I hope GE sees this and contacts Kevin to purchase the idea. Check it out on the dieline.

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2 Comments:

At 10:24 AM, Anonymous Anonymous said...

I agree that the student design LOOKS great. However, it is not practical. I do design CFL packaging, and while I hate the clamshells too, they sold that way due to the requirements of some stores that they pass a pretty rigorous drop test. This means they are dropped from different heights multiple times, and if they break, then the packaging is no good. While certain boxes are doable, there is a TON of legally required stuff that has to appear on the FRONT of the package. This makes it really hard to come up with something that looks cool and clean and simple. I wish we could use a design like that, but it's just not do-able.

 
At 9:34 PM, Blogger Old Glutton said...

That's a bummer. I design toy packaging and we have similar challenges with drop tests and labeling, etc. The light bulb packaging (and other clamshell packaging) will have to be rethought soon anyway to conform to the rigid plastic (rppc) law in California.

 

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